CVS Health Digital Design System
A unified digital design system developed for CVS Health, bringing consistency and clarity to the brand's digital experiences. As Digital Creative Director and primary design lead, I led the development of its visual language, including design principles, iconography, typography, color, and reusable interface elements across digital platforms.
Motion ID
Digital experiences were brought to life for clients through animation which became a defining brand element. This was largely done through prototyping to illustrate ideas and inform site development. We also leveraged animation as a tool in communicating ideas in a more dynamic and simplified way.
I’d love to hear about what you’re working on.
robert@powerforward.com · LinkedIn