Em–Tech
EmTech is the technology arm of J.P. Morgan that focuses on four emerging areas of innovation: Blockchain, Data Science, In-Residence, and Robotics. The program needed a brand identity system and website experience that is uniquely identifiable within the organization and also emulates the innovative technology that it stands for.
Branding
UI/UX Design
Prototyping
Digital Design System
Particle Design System
At the core of the branding concept is the dynamic particle as a metaphor for emerging technology in all it’s different shapes.
3D Animation
Simple data-driven 3D animations were created to distinguish between each of the FinTech verticals. Each animation was born out of a common system using a singular data particle as the shared expression for innovation across each division.
Code-based Motion
Using code to define the behaviors of each vertical and generate movement specific to each area was an innovative approach to defining the Em–Tech brand.
We’d love to work with you and your team
Email me at: robert@powerforward.com