Protect Our Winters


POW turns passionate outdoor people into climate advocates, working together to protect a future with clean air, clean water and a healthy planet.  Many of the top professional outdoor athletes in the world are part of the organization in an effort to reshape climate policy as a non-partisan issue and help protect our environment and our economy. Do do this, they needed the right tools to tell their compelling stories.

Branding
Video & Motion
Infographics
Campaigns





Storytelling

The goal was to give POW athletes and avocates the tools they need to tell a compelling story. We developed a visual language that is clear and memorable using infographics, video, and animation to ampliy the message.






Compelling visual tools


A lot of care went into compiling data and simplifying it down visually. Using photography, iconography, and infographics the message was easier to digest and more impactful. The typography and palette helps unify a vast source of information and messaging in a way that felt cohesive and impactful.






















Campaigns


This concept for a core POW campaign, Stoke-The-Vote, imagined a custom illustrated mountain mascot as a patriotic reminder to get out there and vote.






We’d love to work with you and your team

Email me at: robert@powerforward.com