Siegel+Gale
Digital brand development and platform design for global clients, integrating UX strategy with brand storytelling. This included supporting agency-wide adoption of interactive design systems and digital-first methodologies, expanding Siegel+Gale’s capabilities and driving measurable improvements in client engagement and customer experience.
Branding
UI/UX Design
Prototyping
Digital Design System
Wireframing
Sprint Planning
Accessibility Compliance
Digital Design Systems
Introducing digital brand systems that are interactive and centralized became an incredibly valuable asset for clients. In addition to documenting guidelines, some aspects such as icons were developed by our digital teams to support UI and unify the visual language of the rebrand.
Motion ID
Digital experiences were brought to life for clients through animation which became a defining brand element. This was largely done through prototyping to illustrate ideas and inform site development. We also leveraged animation as a tool in communicating ideas in a more dynamic and simplified way.
Agency Rebrand
Motion and animation were introduced as part of the agency’s storytelling language to illustrate it’s ethos on simplicity and create a more engaging experience.
Digital First
The rebranding of Siegel+Gale took a digital first approach with a fresh new look. Bold typography, streamlined layout, and impactful visuals reflects the agencies mantra “simple is smart.”
We’d love to work with you and your team
Email me at: robert@powerforward.com