Tory Burch
The Tory Burch e-commerce experience was completely redesigned and replatformed with a focus on creating a premium shopping experience that supports best in class features and functionality and unique brand storytelling all their own. The site scaled seamlessly across global markets including Europe, Middle East, Asia, and South America with a consistent brand experience.
E-commerce
UI/UX Design
Prototyping
Digital Design System
Wireframing
Competitive Research
Sprint Planning
A/B Testing
Accessibility Compliance
Elevated Brand
A key brand goal was to elevate the experience befitting of a luxury brand. Through fully responsive and seamless layouts core shopping pages take on a new level of sophistication and impact. Optimized photography and streamlined UI create more compelling visuals and clarify the user experience.
Careful attention to interaction details make the brand experience unique and create moments of surprise and delight for the user. Prototyping was an important tool not only in exploring what was possible but also in implementing with development teams.
Core shopping functionality like navigation and filtering were optimized for mobile and customized down to minute detail to improve the UX and enhance the brand experience.
Scaling the business efficiently and consistently was a core business goal which was enabled by a centralized design system and close collaboration with global teams to meet the specific market needs for each region which included Europe, Middle East, Asia, and South America. Thoughtful design and UX allowed us to careful adapt key brand elements like typography, layout and functionality to customize the integration of social platforms, checkout, and regional merchandizing priorities.
Digital Design System
At the center of the design and UX workflow is the digital design sytem. This centralized, living document evolved over time and detailed the rigorous design and functionality of the site. Broken down into modular assets (components) the leadership-approved guidelines allowed teams to quickly parse details and empowered both development, marketing, and merchandising. This also enabled quick onboarding of new team members and brand consistency across global sites.
We’d love to work with you and your team
Email me at: robert@powerforward.com