Powerforward
MOBILE FIRST APPROACH

Mobile First Approach


Customized components





Elevated Brand

A key brand goal was to elevate the experience befitting of a luxury brand. Through fully responsive and seamless layouts core shopping pages take on a new level of sophistication and impact. Optimized photography and streamlined UI create more compelling visuals and clarify the user experience.


Building the right architecture for the site allowed photography and new functionality to be leveraged in more impactful ways. Global navigation and core browsing pages required meticulous attention to UX in order to be successful for both creative and merchandizing teams.









Bespoke Interaction

Careful attention to interaction details make the brand experience unique and create moments of surprise and delight for the user. Prototyping was an important tool not only in exploring what was possible but also in implementing with development teams.




Core shopping functionality like navigation and filtering were optimized for mobile and customized down to minute detail to improve the UX and enhance the brand experience. 


Prototyping was essential in exploring and sharing ideas to creative, marketing, and technology teams. Adding movement and interaction helped test customer experiences in a way that transcends static design review. Introducing this methodology to the team was extremely valuable in articulating solutions and executing them in detail with development teams. 





We’d love to work with you and your team

Email me at: robert@powerforward.com